Johanna’s YouTube, GoPro video “Momhead” was an overnight sensation, receiving 2,400,000 views in a few days. We discuss the steps that led to its success. The YouTube, GoPro video was featured on BuzzFeed, and subsequently Johanna was interviewed by major international news organizations.
Shortly after the video went viral Stein landed a deal to write a sitcom pilot for CBS.
The pilot is being produced with Will Arnett, and will be based on Stein’s book “How Not to Calm a Child on a Plane.”
I first met Johanna Stein when we were both performing at the Winnipeg Fringe Fetsival. We talk about how the Fringe was a launch pad for her career.
We also discuss the creative process that led her from doing stand up comedy to motherhood and then writing a book which served as the foundation for the viral video.
Johann Stein’s website
Joahanna’s book “How Not to Calm a Child on a Plane” on Amazon.
The YouTube video that went viral.
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Elyse Friedman is a Toronto based writer. Her most recent book “The Answer to Everything” received great reviews. She’s won a Gold National Magazine Award and has been short-listed for the Trillium Book Award and the Toronto Book Award.
She’s also participated in Tarragon Theatre’s Playwrights Unit and has written two feature films, one of which premiered at TIFF, the other at the Sundance Film Festival.
Reviewing “The Answer to Everything” the National Post’s Sofi Papamarko wrote: “Tales about people searching for meaning in an empty culture and confusing universe aren’t new, but Friedman tackles hers in a fiercely funny and original way.”
The Toronto Star’s Safa Jinje wrote: “The Answer to Everything is tragicomedy at its best. The novel is packed with sadness, but readers will mostly laugh.”
Among other things we discuss why Elyse dropped out of high school at a time in her life when she was, in her words, “a crazy, hormonal, freaked out teenager.”
In the interview Elyse answers questions submitted by podcast listeners, including one about her favourite dark and funny writers.
Links from the Podcast
The Answer to Everything
Ryeberg Curated Videos